The Federal Ministry of Agriculture and Rural Development in collaboration with Nigeria Television Authority (NTA) Startimes, Radio, Television and Theatre Workers Union of Nigeria (RATTAWU) and other Stakeholders would commence an Agricultural reality show called NAIJA FARMER. The Naija Farmer Reality show is a youth empowerment project aimed principally to transform unemployed Nigeria youths to Employers of labour. 

The project would create over 1 Million Agribusiness owners within 10 years and by extension lift over 20 Million youths out of poverty in the next decade, pursuant to the President Muhammadu Buhari’s pledged to lift Nigerians out of poverty in 10 years. All participants would receive Seed Capital from the Bank of Agriculture (BOA) and other financial institution to establish Smallholder Agribusiness after the extensive training on television.

Beneficiaries will also become celebrities and supermodels for upcoming farmers and Nigerian youths. The Maiden edition of Naija Farmer reality show would include 21 Housemates selected from the Six Geopolitical zones of the country at a located Naija Farmer House in Abuja. It would be a – 24-hour Reality Show on Channel 140 of Startimes Bouquet already being test run. The channel would in addition showcase a 24-hour Reality Entertainment and progress made in the Agricultural Sector. 

The Naija Farmer Reality show would commence officially on 29th November 2020 on Channel 140 of Startimes Bouquet.